Selling Your Home

Selling Your Home in Northern Virginia Market

To sell your home is a big decision, one that will impact you directly for several months and even long-term. It involves a lot of hard work and mental preparation, even before you take the first step.

When it’s time to sell, you want to work with an experienced real estate agent to make the transition smooth and allow your home to sell quickly for the best price. An agent can handle all of the details and help you work through the process without a lot of problems and delays.

I have years of experience in helping Northern Virginia families sell their homes, which I can put to work for your benefit. I will partner with you to assist you from the beginning stage of choosing a price for your home to the final closing date.

My goal is to provide you with the best service to yield the results you want while making this a straightforward transition into the next stage of your life. Review my marketing plan below so you can see how I sell homes in the Northern Virginia market.

So when you are ready to sell your home, please contact me and let’s get started. Let me help you in one of the most important times of your life.

Step Marketing Plan Image

OBJECTIVES

  • Qualified Buyers Image

    Qualified Buyers

    To assist in getting as many qualified buyers as possible into your home untile it is sold.

  • Communications Image

    Communication

    To communicate to you weekly the results of our activity.

  • Highest Sales Price Image

    Highest Sales Price

    To assis you in negotiating the highest dollar value, between you and the buyer.

THE PRO-ACTIVE APPROACH 10 STEPS I TAKE TO GET A HOME SOLD

  1. SUBMIT

    • Submit your home to our local Multiple Listing Service (MLS).
    • Enhance with photos to maximize exposure

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  2. PRICE

    • Price your home completitively
      To open the market vs narrowing the market.

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  3. PROMOTE

    • Promote your home through my personal and business network, including the entire Keller Williams Reality network.

    Promote Image

  4. SHOWCASE

    • Showcase your home on our personal and company website, www.michaelputnam.com and www.kw.com
    • Add additional exposure through a lockbox and professional sign with 1-800 call capture to track all interest in your home.

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  5. SYNDICATE

    • Use IDX technology to syndicate your listing to the largest consumer real estate websites available.

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  6. FOLLOW UP

    • Immediately contact buyers and agents directly after showings to promote a contract.
    • Employ a professional showing service ensure we are both notified of all showings.
    • Provude you with detailed and honest feedback of your showings weekly.

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  7. PROSPECT

    • Actively prospect every day, talking to as many people as possible, looking for potential buyers for your home.
    • Contact all buyer leads, sphere of influence, and past clients for their referrals.
    • Pre-quality prospective buyers, whenever possible.
    • Contact all agents who have recenlty showed homes similar to yours to promote your listing.

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  8. ADVISE

    • Suggest any changes you may want to make in your property to make it more saleable.
    • Constantly advise you as to any changes in the marketplace.
    • Keep you aware of the various financing methods a buyer may want to use.

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  9. REPRESENT

    • Represent you on all offer presentations to assure you in negotiating the best possible price and terms for your home.
    • Represent and assist you in writing a contract from you to the buyer, should one show strong interest in your home.

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  10. CLOSING

    • Handle all follow-up upoon a contract being accepted. All mortgage, title, and other closing procedures.
    • Deliver your check at closing.

    Closing Image

The following articles are a great place to start if you’re looking for information about the sales process and how you can get more for your home when you decide to sell.