The Basics of Marketing Your Home

To sell your home at the desired price and in a short timeframe, buyers must be aware that it’s available to purchase. Marketing is an important part of selling your home, and a first-rate real estate agent is experienced in this aspect of the process. They are willing to utilize several methods to draw attention to your property and bring in buyers.

MLS

Almost all homes listed with a real estate agent are included on the Multiple Listing Service or MLS. Other agents can access these listings whenever they have a buyer interested in purchasing a home. They can narrow down the results by the buyers’ requirements and all homes that fit are included.

Anyone can see the available listings by visiting realtor.com or various other sites, including many real estate agents’ website listings. These listings provide pertinent information about the property to help the buyers determine if it meets their needs.

Advertising

Real estate agents utilize many options when it comes to advertising the homes of their clients. They often list them on their own websites and social media pages. More agents are beginning to use YouTube to show videos of their listings.

Agents combine modern marketing methods with traditional approaches to gain more attention for their listings. They may use brochures and newspaper listings and even signs in the yard. They also recognize the value of word-of-mouth and will let their contacts know about current listings.

Because people of all ages, income levels and personalities are seeking to buy homes, agents know that one approach won’t work for everyone. The best agents create an in-depth marketing strategy to make sure the property gets noticed by the right people.

Home Showings and Open Houses

Because buying a home is a major investment, most people won’t make an offer until they have seen the property in person. Real estate agents will schedule an appointment to show the home to potential buyers.

Many times, an agent will set up an open house to allow people to come in and view the home at a specific time. When the house is being shown, the seller can do several things to make sure it creates a positive first impression with buyers.

Put Your Best Home Forward

  • Clean dirty carpets
  • Open up curtains or blinds for more natural lighting
  • Make sure all lights work and replace burned out light bulbs
  • Pack away clutter and all personal items
  • Clean off tables and countertops
  • Set the table if you have a nice set of dishes and linens
  • Play soft music in the background
  • Place subtle air fresheners around the home for a pleasant smell
  • Put clean towels in the bathroom
  • Make sure laundry and dishes are washed and out of sight
  • Put pets in kennels or cages or board them with a friend

The seller should never be at home when an agent is showing the home or hosting an open house. Buyers will spend more time and do more looking through the house if they know the seller isn’t there.

Expect buyers to open closets and cabinets to see the amount of storage you have. Keep your “hidden” spaces clean and organized to give a positive impression.

When a Home Has Been on the Market Too Long

Once your home has been on the market for some time, it may become more difficult to sell. Buyers wonder what’s wrong with a home that has been listed for several months. It’s an indication that the home isn’t worth the asking price. Sellers have two options to deal with this problem.

  • Reduce the asking price
  • Make updates on the home to increase the value

Sellers can work with their agent to make the necessary changes so their homes will sell. An agent is knowledgeable about the market and can provide valuable assistance in making the right decisions to get a home sold.

When You’re Buying and Selling

Many sellers are buying a new home to either upgrade or downgrade from their current residence. Often, they must sell before they can afford to buy a new place. This step complicates the process, but real estate agents are prepared and experienced in this situation.

If you are getting ready to put your house up for sale, make sure you’re prepared for what is involved. Choose a real estate agent you can trust and work with them to market your home. When you work as a team, you can sell your home in a fast and efficient manner and begin the next chapter in your life.