Why Use a REALTOR® When Selling a Home?

Selling a home can be just as complex as buying one. Having a realtor by your side can give you an advantage over the competition, especially those who choose to sell by owner.

A REALTOR with the trademark symbol is a member of the National Association of Realtors, and include the title on their business cards because it gives them extra credibility. They are required to maintain a high level of knowledge about selling properties. They follow a strict code of ethics for the benefit of the clients and the industry.

Advantages of Using a Realtor

When you use a realtor instead of trying to sell a home on your own, your property is listed in the MLS where other real estate agents and buyers search for homes. Studies also show that buyers feel more confident working with an agent rather than making the purchase on their own. Unless you are willing to pay the buyer’s agent’s commission out of pocket, they will skip over your property for one listed by an agent.

Here are some other reasons to use a realtor when selling your property:

A realtor knows the market – they are up to date on the latest statistics and information about the current market and can often anticipate what’s coming in the next few months.

A realtor can make recommendations to enhance your home or increase its selling price – they can do a walk-through of your property and suggest repairs or cosmetic updates to help your home sell faster.

A realtor has professional contacts to help market your property – they maintain contacts with other agents including hosting an agent open house to draw more interest. They use these relationships to help sell clients’ homes in less time.

A realtor knows how and where to advertise a property – realtors will use previous clients and other referrals to help sell a property. They also utilize other strategies such as social media and videos to bring more attention to a property.

A realtor provides objective advice and counsel to help you make the best decisions – they aren’t hampered by emotional attachments to properties and can give you honest and professional opinions about your home’s value.

A realtor can advise you on accepting offers and progressing through the process – they aren’t concerned when problems arise because they expect them to happen on occasion and are prepared to handle them. They also provide guidance on whether to accept or reject an offer or to create a counteroffer. Their background and knowledge is a valuable resource to rely on.

A realtor works to keep everything on track for closing – they anticipate problems before they occur and work to prevent issues that could delay closing.

Choosing a Realtor

Choosing a realtor can be a complex task. You want someone with experience, especially relevant experience if you are selling a unique property. You also want someone who is dedicated to the project and one who will be aggressive in marketing.

While experience is a key factor in selecting an agent, you also want someone whose personality fits with your own. At the same time, they must have strengths where you have weaknesses to prod you along in the selling process.

How to Find an Agent

  • Ask for recommendations from friends
  • Check out the websites and social networks of various agents to see how they promote properties
  • Visit open houses – see how they sell properties in person and get a glimpse of their personality

Once you find someone you think you might like to work with, meet with them. You don’t have to commit to have them as your agent until you feel comfortable. Interview them in a way by asking how many properties they’ve sold recently and find out their usual tactics to get a home to sell.

Don’t be afraid to be critical and specific in your search for an agent. If you find someone you can’t work with or who doesn’t get the results you want, you end up wasting valuable time and putting your life on hold while your home sits on the market.

If you plan to sell your home in the next few months, begin now planning for that time. Find an agent who will guide you every step of the way and make this time of transition as easy and painless as possible.

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